People Brand of Belarus prize awarded to AIST
The AIST brand, produced by one of the Minsk Cycling Club founders JSC “Motovelo” has been recognized as a “People Brand of Belarus” in the category “Bycicles”. The honorary award was handed over at the Consumer Recognition Awards Ceremony, held on January 31.
Such contest is a completely new and unique project for Belarus. The “People Brand” is particular due to its national character. The choice of the best products and services was relegated to customers what makes the competition really popular.
Winners were determined by an open and objective vote in print and Internet media in 118 categories. The questionnaires contained only nominations without offering answers. This allowed providing the most objective assessment. The total circulation was 800 000 copies of questionnaires.
The cycling brand AIST is the brand number one in Belarus. Working closely with world leaders in the production of bikes and components, AIST creates a new image of bicycles which is appreciated by active lifestyle amateurs and novice athletes as well as by World champions. For more than 60-year history this brand has sold more than 55 million bicycles in different countries in Europe and Asia.